We already had a rough picture in mind: jump and run, adventure game – the next level. From the start, we took the project in hand with a game development mindset. Character design, settings, core mechanics and environment were just a few of the terms that were on our minds. We wanted to send our client on an adventure and make the everyday heroes visible. In order to depict the client’s strong team play, we came up with a special idea after a lengthy headache: Imagine changing the game character with every step.
To do this, we had to pre-define a set of moves, just like game developers do: Special moves (like cartwheels, pike rolls…) and basic moves (jumping, running, walking), but also individual talents (like juggling, unicycling, playing guitar) should have room. From the beginning, we wanted to create space for improvisation on the set. A playful approach to the production. A game within the game.